“Brevity is the soul of wit,” Shakespeare wrote in Hamlet. He gave those words to Polonius, a counselor to the king and a “tedious old fool.” But Polonius was smart on this one: brief is better. “Always leave ‘em wanting more,” might be the modern entertainment industry’s adaptation of the same idea. Here’s another snappy quote: “Even a fool is thought wise if he keeps silent, and discerning if he holds his tongue.” That’s from the Bible. If Shakespeare, Hollywood, and Jesus Christ can agree, it must be true. So keep it short.
Ian Mathias